Every one of us with an Amazon Seller Account wants our Amazon rankings to increase, don’t we? But before we start looking for ways to implement that, wouldn’t it make much more sense to know the factors that affect Amazon’s ranking algorithm in the first place?
According to a survey, it has been revealed that three times as many customers search for products to purchase on Amazon than they do on Google. Isn’t that astounding? Now that we come to think of it, it’s not that far-fetched of a conclusion. Where do you go when you want to find out if a product is worth a purchase? That’s right, Amazon.
Most of the handlers of the Amazon Seller Account have no idea whatsoever about how Amazon delivers its search results, what really boosts their rankings, and what should they do increase their rankings on Amazon.
Let’s take a look at the three most important factors that influence Amazon’s ranking algorithm.
- Conversion Rate
- Customer Satisfaction
Now let’s see what we can do to cast an impact on these factors.
Pricing is the top factor Amazon considers when awarding you the Buy Box. You want to start out by offering low prices, and keep in mind that the price you offer includes shipping. Lowering the price tag on your product and then increasing the shipping prices will not fool Amazon. If you want you can try the product re-pricer software. This software alters the price of your software based on the competition in the market. Competitive pricing is the key to increasing your ranking of your Amazon Seller Account.
Increment in Sales
The more your product sells on Amazon, the higher you will be ranked. The Amazon rankings depend on your sales, and the more you sell the more likely you are to be awarded the Buy Box. The first step to get your sales proliferated is to lower the prices. Have you seen how quickly items are sold out during the sale? Similarly, low prices sell fast. Just make sure the ROI is good enough. Sell something different. When you sell something different the competition is less and your sales increase.
Another important factor that boosts your Amazon Seller Account ranking is thorough and complete product information. Be precise, be clear, and put out an attractive offer. Try to put the product description in bullet points rather than lengthy paragraphs, customers prefer clear and concise to vague and descriptive. Another important tip is to categorize your product well. In a broad category, it is difficult to achieve a good ranking, but it may be easier if you get more specific.
Go for Prime
The number of Prime members has now surpassed the non-Prime Amazon users. There are about 63 million Prime members on Amazon. When they apply Amazon’s subscription-based filter, the non-Prime products are filtered out. You must work your way up to become a Prime seller to improve your ranking of the Amazon Seller Account.